I think this messaging is SO dumb. It’s a really poor critique of ENIC, that is so easy for ENIC to combat.
Profit over glory just suggests that they are trying to siphon profits out of the club in order to line their pockets, results be damned. That isn’t what is happening, they ARE reinvesting profits. There’s a world in which they line their own pockets more and we’re a consistently bottom 5 team. But that just isn’t what is happening.
I think it’s really confused messaging and not smart. And not going to remotely lead to the outcome they want, or even really worry ENIC. It’s just rubbish. If you had a singular message that they are charging the highest ticket prices but not producing a title challenger, then fine. It’s at least kind of logical. But they aren’t even doing that.
I would always say the actual critique is them not being suited to get us to consistent title contention in the quickest possible timeframe, and other owners would be better for that. But they are great at raising our floor in terms of earnings, and allowing ourselves to spend our way back to being a top 6 club more often than not. So I say again, profit over glory is dumb as a tagline. It’s the wrong critique, and they aren’t going to achieve the outcome they want from it, or even get remotely near to affecting any sort of change. It’s all around crap.