The company has made an effort to jump into the American marketplace, offering a custom-fitting model with a variety of experiential stores and sales points. Though sales have nearly doubled year-over-year, Honma has few American accounts.
Honma bought in former TaylorMade golf head and former adidas North America boss Mark King as a "strategic advisor" in August to help their golf operation. King has been said to have been ostensibly put in charge of the North American operation. It's thought King, who saw signing top pros including Rose as a huge priority when at TaylorMade's helm from 1999-2013, was able to lure Rose to the brand
Rose is best buddies with Mark King so it sort of makes a bit more sense