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Kit Thread

2 big mofo A's on the shirt and the colour red too :lol: you just couldnt make it up

oh and yes, the print and design is rank....look at Soldado's shirt....just horrific :eek:
 
Wow.

If they weren't all stood there and it was one of those stock pictures like we saw with our other kit/other teams kits I really don't think ANYONE would have believed it was real.
 
The home kit is horrendous. But the away kit is an absolute ABOMINATION. Levy & everyone involved with it should be ashamed of themselves.

Not only the red - but it looks naff... like a 5 year old scribbled on the letters or something.

We better have got some serious dollar for this deal - although even that doesn't justify it in my eyes.
 
Looks absolutely awful. No-one will buy that

Telling that its a 1 year deal - implies that Levy is hoping we'll be a lot more marketable next year, presumably after getting a top 4 finish from this summers spulrge
 
Eh? Our cup win this season will be achieved by players with that hideous logo stamped across their shirts?

Baffling design choice, and seemingly a stranger choice for a sponsor, given our focus on North America.

Still, though....the last time we had red on our shirts, we finished fourth and got Champions League football. So maybe.........








No, still looks brick from where I'm standing.
 
must be really difficult to find sponsors if this is the best Levy could come up with....not looking good in the search for the stadium sponsor imo
 
must be really difficult to find sponsors if this is the best Levy could come up with....not looking good in the search for the stadium sponsor imo

Given that he sacked the lady in charge of securing partnerships recently, I'd say he didn't have a lot of time to come up with one himself. Hence scraping around the barrel to find this strange tie-up. Hopefully we'll appoint a more well-connected or competent person to secure the partnerships we need (like a more business-minded Baldini, arguably :) ) and come up with a good one next season.

However....the only way we'll be able to do that, imo, is if we keep Bale. A marketable star like that, combined with CL football, will be the only way we can convince the businesses we're probably looking at to partner with that we can give them the market exposure they need to justify sinking 200 million quid into our stadium and GHod knows how much on our shirts (given that it' previously been reported that we're looking at one long-term sponsor for both rather than this current rotation every season).

Keep Bale, get CL football. Then secure a deal.
 
Given that he sacked the lady in charge of securing partnerships recently, I'd say he didn't have a lot of time to come up with one himself. Hence scraping around the barrel to find this strange tie-up. Hopefully we'll appoint a more well-connected or competent person to secure the partnerships we need (like a more business-minded Baldini, arguably :) ) and come up with a good one next season.

However....the only way we'll be able to do that, imo, is if we keep Bale. A marketable star like that, combined with CL football, will be the only way we can convince the businesses we're probably looking at to partner with that we can give them the market exposure they need to justify sinking 200 million quid into our stadium and GHod knows how much on our shirts (given that it' previously been reported that we're looking at one long-term sponsor for both rather than this current rotation every season).

Keep Bale, get CL football. Then secure a deal.

yeah but im sure that any potential sponsor will realise Bale is not going to stick around forever, Spurs dont have a recent track record of success, and the sponsor will be saddled with paying a certain huge sum each year for about 10-15 years most likely.

the sponsor has to fully buy into the long term future of Spurs which is not reliant on a player.
 
I guess that's why they went ahead with the sponsorship. A bit more brand recognition for them.

Looks naff though. Their logo needs a makeover as it has nothing at all distinctive about it.

Edit: From their website that isn't even their logo. Strange.

they really should have used their actual logo, its looks a lot better as a brand;

aia_logo.gif
 
on the plus side - it'll make a nice cheap 5 a side shirt in Jan!

in all seriousness, we are in the EL, NOT the CL - we can't expect to get big cup only sponsorship for this competition.
global audiences might watch the latter stages, but nothing prior to that.
they'll be watching the CL and then the CL teams in the latter part of EL (at a push) - and then only see us IF we make it that far.

and yeah, it looks brick - but all i care about is the badge on the shirt.
the sponsor in nothing more than a mechanism to ensure that badge can achieve success

COYS
 
yeah but im sure that any potential sponsor will realise Bale is not going to stick around forever, Spurs dont have a recent track record of success, and the sponsor will be saddled with paying a certain huge sum each year for about 10-15 years most likely.

the sponsor has to fully buy into the long term future of Spurs which is not reliant on a player.

Well, firstly, with Bale we have an enormous chance to get into the CL. Without Bale, that is far less certain.

Secondly, It is about the attendant benefits, rather than the player himself. Keep Bale for a year or two and play him in a CL campaign, and you guarantee global interest in the THFC brand and in Bale himself. A lot of that interest will be residual: i.e, interest in the club even after Bale leaves, although there will inevitably be some who will switch with Bale to whatever club he plays for. More interest in the club = more brand exposure for any potential sponsors.

Finally, it is the principle behind keeping the player, not the player himself, that will attract commercial sponsors. Keep Bale around for a while, and you send the message that Tottenham Hotspur Football Club is a team and a brand that will do what is in its best long-term interests, and best for its own growth, without caving in to the market demands for its stars. Even if Bale leaves after this season or after the next two seasons, the fact that we turned down reported world record bids to keep him (And hopefully gain success along the way) will have convinced sponsors that we're in it for the long term: i.e, when the next heavily marketable star appears in our ranks, any potential sponsors will be comforted by the fact that they'll get more exposure from him than they otherwise would have if we had a habit of selling our best players. That kind of stability in terms of marketing potential is valuable to companies that look to sponsor sports teams, and short of achieving the kind of success that United have achieved, that kind of stability can only be achieved by sticking to our best players and building marketing value around them.
 
EUROPA LEAGUE qualifier, August 2013
Dynamo Tbleisi 2 Tottenham 0
Tottenham 2 Dynamo Tbleisi 1

LEAGUE CUP 3rd round, October 2013
Wigan 1 Tottenham 0

FA CUP 3rd round, January 2014
Manchester United 3 Tottenham 2 (ht 0-2, ref H Webb)

I really don't think it's going to be a problem.
 
don't see what the fuss is about, AIA is paying us money, fans have a choice of getting the HP shirt. Best of both worlds init?
 
AIA press release below, nice summary of the club history and character.

AIA Group Limited (“AIA”, stock code: 1299), the largest pan-Asian insurance company, announced today that it has entered into an agreement to become
English Premier League football club Tottenham Hotspur’s Cup Shirt sponsor for the 2013/2014season.

AIA’s sponsorship will see AIA displayed on the Club’s shirts during all three knock-out cupcompetitions: English FA Cup, Capital One, English League Cup and Europa League.

Tottenham Hotspur, also known as Spurs, is one of the top ranked teams in the English Premier League and has a following of over 180 million people globally and 80 million in Asia. The Club is one of only three clubs to have won the FA Cup eight times or more and have won the Capital One English League Cup on four occasions.

They were the first British club to win a European trophy after lifting the European Cup Winners’ Cup and have also won the Europa League, when it was known as the UEFA Cup, on two occasions. Last year they reached the Quarter Finals of the Europa League, dismissing some of the European greats along the way.

Mark Tucker, AIA Group Chief Executive and President, said: “AIA is proud to be supporting Tottenham Hotspur. We know that Spurs has a massive fan base in Asia and in general that English football holds an immense and increasing attraction to football fans throughout the region. We are excited by our association with Spurs and to be working with them as we continue to communicate the strength of the AIA brand to consumers in our 17 markets around the Asia-Pacific region.”

Commenting on the partnership, Tottenham Hotspur Chairman Daniel Levy said:“We are delighted to welcome AIA, one of the world’s leading life insurers, as a Tottenham Hotspur Partner. AIA has a unique and long history in Asia, and today is a high -growth company and a clear market leader in their field. We are pleased to have the AIA name on our shirts, particularly given the stature and strength of the AIA brand. We look forward to working closely with AIA over the coming season and introducing our Club to more fans in AIA’s home, the dynamic Asia-Pacific region.

About Tottenham Hotspur
Founded in 1882, Tottenham Hotspur Football Club has a tradition of playing an entertaining and attacking style of football. The team has achieved four consecutive top five Premier League finishes and has a multi-national squad of players.

Tottenham Hotspur also has: A global following in excess of 180 million, with strong supporter bases across the UK, the USA, China, Asia and Southern Africa. Commercial partnerships with globally-recognised brands including HP, US sportswear giants Under Armour and EA Sports.

A newly-built state-of-the-art training centre with advanced plans for a new world class stadium development that will sit at the heart of a major regeneration for North London. An award winning Foundation that has created nearly 2 million opportunities to help enhance the lives of people in its local community through education, employment, health and social inclusion programmes.
 
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