Two things ring really true there:
- The "f**k you" vote.
- Trying to create or serve the electorate you want rather than deal with the one you have.
As he alludes to in that very article, no single election campaign and result encapsulated this more than the Brexit referendum.
- The "f**k you" vote grew everytime Cameron, or Carney or some economist was wheeled out to say "poor little pathetic Britain can't survive outside the EU now do what's good for you, you little oiks". I think there came a point in the campaign where they managed to wheel in Barack Obama to say that the US was only interested in doing a trade deal with the EU (actually, they've never really been interested in doing a trade deal with the EU, or pretty much anyone actually). I can't imagine the desperation you would have to be in to invite a foreign leader to give a televised intervention on a constitutional issue and think that was going to go down well, but anyway, there you go. The below excellent YouTube video sums up the feeling....
- The "I'm going to campaign to the electorate i want, rather than the electorate I have". I knew the Remain campaign was f**red when one of their centre pieces seemed to be "the EU gives you the right to live, work and love across 28 different countries" as though they were dealing with a romantic electorate of Belinda Renfrew-Urquharts, who aced two baccalaurettes in foreign languages, and went off to study in Paris.....rather than Harper Smiths,.who get a nose bleed when they have to get the bus to the next town ("because they're all weirdos") and who would only contemplate using a passport to enable throwing up all over a street in a Spanish resort while telling all the locals to f**k off and speak English