Can you take anything he says seriously? His impact is more post-truth, an image, an impression.
And when politics has been in a state of stasis for near on a century, is it any wonder that someone who re-writes the rules, and uses soundbites (albeit of nonsense) captivates audiences? The amount of words written about Trump must be multiples more than any other president you'd think. There is a logic to the gonads. It is scattergun, fascinating, dangerous, tantalising, entertaining, upsettting... What it isn't is the same old dull political speak.