ringo
Tim Sherwood
Spot on. The guardian journalists talks about how they love him as he provides honest and therefore potentially controversial interviews. What he didn’t add is that gives the opportunity to shape his comments into something that will invite more clicks / sales regardless of how they were intended.
The £80k a night out comment actually does have something in it - it’s not about his or any other players excesses, it’s given that there is so much money in the game how can a fine less than a club will pay one of its players a week be an actual deterrent. Danny seems to turn all of the issues into personal ones - I don’t enjoy playing, I want to leave to go up North, I want to us to sign players, I don’t like playing at a Wembley and if he had some coaching in delivering these messages differently there’d be less opportunity for the message to be clouded by the ‘millionaire footballer hates his job’ narrative.
It’s the same in all professions, I work for an investment bank and I see / occasionally spout a few ‘first world problems’ that a lot of the population would probably like to have and wouldn’t see as issues at all!
Media training is part of my work, so I tend to view articles - and Danny's comments - through that lens. I'm sure - or at least I hope - that Danny has had some media training, but in his own interests, and if he wants to be an effective advocate, he needs more help.